FitKid was created in 2007 by The California Parks Company in response to concerns about childhood obesity, inactivity, and declining connection to the great outdoors.
“The average adolescent spends an average of 7.5 hours a day (yes, a day) engaged with televisions, computers, video games, and cellphones. Almost no time is spent actively outdoors enjoying the beauty of mother nature.”
The concept was simple. Show children and their parents that eating healthy and being outdoors can be rewarding and fun.
In 2016, a new White House youth initiative was created to get all 4th Graders and their families to experience our country’s natural treasures, rich history, and vibrant culture. The FitKid program expanded from rewarding every child to rewarding groups of children within an educational structure. Thus, the FitKid in Every Park was born.
Today, there are many variations of the FitKid in Every Park program in almost all of The California Parks Company’s locations, with the most popular being a free workshop/activity day on the third Saturday of every month during the summer.